THE WHO + THE WHAT
A record label, creative signal system, and IP universe built by Alicia Cherry, creative director, music producer, songwriter, systems builder, founder, and visionary.
OFF AIR is moving forward with founder-owned music, artist IP, animation, game concepts, tech systems, and digital worlds created by Alicia Cherry. Hover the windows below. Click to open the vision.
Hover to preview. Click to reveal the portfolio, purpose, and why each system exists.
Creative director, producer, songwriter, developer, and world builder.
The signal holder and record label.
Publisher, DJ portal, registry, and systems layer.
DJ M’Press and her crew, signed to OFF AIR.
Cartoon DJ fuse battles, sound wars, and frequency combat.
AI-developed artist project created by Alicia Cherry.
Dolphin story, film world, and education-driven IP.
Racing, music culture, and artist-led teams.
Music catalog, characters, digital assets, and visual systems.
OFF AIR is a multimedia infrastructure designed for the high-fidelity era. We bridge the gap between human authorship and sensory technology to build worlds that stick.
Developing the next era of story-telling through film, music, and the proprietary Severe Sol AI-artist pipeline.
Architecting the Room 88 Sync, tokenized member IDs, and biometric mood-detection systems.
Engineering tactile-driven commerce through serialized fabric artifacts and scratch-and-sniff lore cards.
OFF AIR LABS is an entertainment company built to develop, own, and deploy original music, film, artists, products, and digital worlds.
We don’t wait for platforms. We beam our own signal.
Artists are signals inside the OFF AIR system: IRL, virtual, and AI-developed identities powered by human authorship and owned IP.
Projects move through direct-to-consumer drops, streaming, virtual shows, IRL pop-ups, merch access, and fandom activations.
20 years of unreleased music, film, stories, and concepts are powering on through new polish, AI-assisted systems, and fresh releases.
THE SIGNAL ARCHIVE
THE SOFT GURL DJ CHALLENGE // 25 EXPERIMENTAL MOODS
Alicia Cherry doesn’t just release music.
She builds the systems that control how it’s experienced.
Different names. Different rooms.
Same signal.
This isn’t new. You’re just seeing it clearly now.
WHAT WE OFFER
Live and virtual DJ experiences delivered through character-driven signal.
IRL and virtual bookings powered by licensed operators and OFF AIR IP.
Access unreleased music, visuals, and character assets for campaigns and activations.
20 years of unreleased music catalog. Built in silence. Delivered in signal.
WHY NOW
For 20 years, the work lived off the grid — built, refined, and protected. Now the archive is open for exploration, licensing, and activation.
Music, characters, and visuals packaged for AI artists, CGI, operators, and global campaigns.
Virtual and IRL transmissions powered by licensed Sonic operators.
Songwriting, art, music production, and DJ training. Sign up and receive a free workshop.
Acquisition and partnership opportunities for scaling the OFF AIR signal system globally.
Designer behind Fenty Music · Savage X After Dark · Guardians of the Gully
My Heritage Films — “The Heat We Remember”
Severe Sol · Bad Lucy · Harajuku Sonics
Thousands of unreleased productions and songs incoming
Last female producer to work with Lisa “Left Eye” Lopes (TLC)
Raised in creative circles alongside Ye and Timbaland
She didn’t choose the frequency. The frequency chose her.
She was the only one off the grid when the signal needed a host.
Everyone else was too plugged into the system to receive it.
OFF AIR ▓▓▓▓▓▓▓▓▓ ● REC — but the light is OFF.
DJ Lady Cherry is the in-house mastermind behind WE OFF AIR, curating a collective, female-led DJ experiences, film-makers, artist, producers, underground movements, brands. Gen Z nightlife, and culture-driven moments happening beyond mainstream channels. We create the scene, drive the energy, and capture what the world misses.
In-house artist worlds, virtual identities, AI-developed artists, and founder-led projects deployed through the OFF AIR system.
AI-developed artist project. Album world: Parasocial.
Japan-inspired virtual DJ collective led by DJ M’Press.
Producer, songwriter, DJ, developer, and founder of OFF AIR.
Rogue signal identity. Appears when the system bends.
CBF is a cartoon DJ universe where battles happen through sound, drops, signal control, and frequency power. No violence, only epic sound wars.
Cherry Bomb vs DJ DOOM. Signal vs noise.
Characters battle through frequency, drops, and crowd control.
Distorted noise, bad industry energy, corrupted signal.
Harajuku Sonics creates the CBF theme signal.
Cherry Bomb game expands the series into playable fandom.
Episodes introduce the Fuse Wars and the rise of the signal.
Sprites, moves, enemies, UI, and world rules.
Catchphrases, drops, chants, and battle cues.
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